The Make Data Count (MDC) project aims to develop data-level-metrics and elevate data as a first class research output. Data usage metrics rely on persistent identifiers, but usage is different based on content type. DOIs are used for both publications and datasets but the underlying ways of tracking usage are different. Recognizing that metrics around PIDs are community specific, the MDC team has looked at the various community attributions around PIDs and are tackling this issue through developing standards and facilitating community involvement to drive adoption of data-level-metrics.